Skincare synchronized with the natural rhythm of beauty.
We built Wennes from scratch: brand strategy, identity, packaging, Webflow + Shopify integration, AI SEO, and a 12-city campaign launch.
Building a Beauty Brand with Scientific Depth
Wennes entered the highly saturated skincare market with a radical ambition: to build not just a cosmetic brand, but a biotech-rooted skincare system that speaks to modern users—visually, technically, and emotionally.
Over six months, we delivered a fully integrated launch across strategy, identity, digital, and campaign activation. The result? A category-defying brand that looks minimal but operates with deep complexity underneath.
New Rebrand
Skincare / Beauty
Strategy, Branding, Packaging, Digital, SEO, Activation
Science Over Hype. System Over Trends
The skincare landscape is overloaded with noise. Legacy brands dominate shelves. Niche brands chase trends. But very few speak the language of science, performance, and design in one coherent system.
Wennes needed to establish instant credibility without feeling clinical, and emotional connection without empty storytelling. Our task: create a modular brand architecture that’s elegant on the surface—and deeply technical under the hood.
- Deep-dive market and category analysis
- Emotional + rational trust driver mapping
- Positioning workshops focused on scientific authority
- Architecture planning across three product lines
Making Skincare Understandable Again
We anchored the brand in a simple but powerful philosophy: Naturally Scientific Skincare — skincare synchronized with the natural rhythm of beauty.
We crafted a complete verbal identity, including tone of voice, scientific claims structure, packaging copy, and consumer-facing education. The signature innovation was the creation of SKINSYNC™, a proprietary system that links ingredients, circadian rhythm, microbiome science, and time-based usage protocols.
Visually, we built a minimal yet modular system capable of spanning three distinct product lines.
- Copy and tone system developed through writing sprints
- SKINSYNC™ logic mapped via scientific frameworking
- Ingredient groups categorized by biofunctional role
- Naming conventions defined for product series
- Modular visual system tested across all LUNA lines
Skincare Packaging Design with Logic and Clarity
The Wennes packaging system was built to balance clinical clarity with everyday elegance.
Each product features a vertical information hierarchy designed to guide user interaction—starting with key functions, then actives, and finally the SKINSYNC classification. We designed distinct color-coding and pictogram logic for each product line.
Launching Wennes on Webflow + Headless Shopify
We delivered a fully integrated Webflow website with headless Shopify for product management, plus Mailchimp, payment, billing, and CRM automation—all seamlessly connected.
But the most powerful layer was search. We trained a custom GPT model to write 3,000+ ingredient-focused articles, giving Wennes an unbeatable SEO footprint at launch. The entire system was designed for performance, flexibility, and scale.
5K+
Visitors per day after launch, from 0 organic base
3,000+
SEO articles indexed on skincare ingredients
3,000+
Payment & invoice workflows, CRM system.
Webflow
Webflow Frontend + Headless Shopify Backend
Bringing the System to Market
To bring Wennes into the world, we launched its first brand campaign across 12 cities simultaneously, combining outdoor visuals with a tactical Instagram sales push.
We led the full creative and media execution, using high-conversion product messaging alongside educational storytelling. The result was not just awareness—but conversion. Users understood the brand instantly and acted.
Channels
Outdoor (billboards, transit), Instagram, On-site campaigns
Format
Video, static, carousel, landing pages
Positioning
Not just clean beauty. A skincare system engineered for skin intelligence.
12 Cities
Simultaneous campaign rollout across major markets
+58%
Instagram campaign engagement over benchmark
+7x
Conversion uplift during launch compared to industry benchmark
1 System
Unified message across product, science, and emotion
“From day one, Halobrand acted like a true strategic partner—not just an agency. They challenged our thinking, brought clarity to every decision, and delivered a brand system that works across every layer of our business. Wennes wouldn’t be what it is without them.”
