About Halobrand®

The Circle of

Transformation

Who we are

Driven by Precision, Defined by the Halo

Halobrand is a strategy-driven brand systems agency that helps ambitious companies move from scattered efforts to governed, scalable growth. We work at the intersection of brand, technology, and execution—building systems that unify identity, strategy, and digital delivery.

At the center of our approach is Halo Fusion™, our framework for aligning brand strategy and design into one architecture. Within this architecture sits the Digital Core™: a token-based system that turns brand guidelines into a living digital stack. Webflow forms the foundation for building enterprise-grade websites, but we don’t stop there. On top of Webflow, we extend automation with tools like n8n, integrate data flows, and connect platforms so that your brand isn’t just designed—it’s operationalized. With Digital Core™, identity, assets, and rules flow seamlessly into websites, content systems, and growth channels, ensuring speed, governance, and consistency at scale.

Unlike traditional agencies that hand over fragmented deliverables, we focus on end-to-end brand orchestration. From positioning and narrative to identity systems, Webflow development, and automated marketing workflows, every component is built to work together. This systemized approach not only improves efficiency but also reduces cost, brand risk, and the operational friction that slows growth.

Our expertise spans:

We serve clients across Europe, the US, and the MENA region—working with technology companies, B2B service providers, fast-growth consumer brands, and ambitious agencies.

Halobrand is different because we build systems, not fragments. Your brand doesn’t live in a presentation deck—it becomes a fully functioning operating system, ready to scale with clarity, governance, and confidence.

The Core Team

United by diversity, driven by creativity.

At Halobrand, our journey is guided by four experienced professionals, each with 20+ years of expertise in their respective fields. Serkan Söğüt, our Chief Creative Strategist, combines strategic insight with creative thinking to build distinctive brand ecosystems. Özgür Akman, an expert in digital transformation, drives brand activation with innovative technologies and forward-thinking approaches. Asst. Prof. Ragıp Gökalp Tülek, our Chief Brand Language Officer, specializes in linguistic precision, crafting effective brand narratives, impactful naming conventions, and managing all key documentation. Together, we offer a blend of strategic creativity, digital innovation, and linguistic expertise, delivering branding solutions that resonate and create meaningful impact.

Serkan Sogut, Halobrand CEO

K. Serkan Söğüt
Co-Founder &  Chief Creative Strategist

Özgür Akman, Halobrand Chief Digital and Brand Activation Officer

Özgür Akman
Co-Founder & Chief Digital and Brand Activation
Officer

Ragıp Gökalp Tulek, Halobrand Chief Linguistic Officer

Asst. Prof. R. Gökalp Tulek
Chief Linguistics Officer

Turgut Ünal, Halobrand Chief Sage and Strategic Advisor

Turgut Ünal
Chief Sage and Strategic Advisor

Leaders who trust our work

Being at Halobrand

Our mindset

A remote team culture

Our team members are united by a profound dedication to excellence, consistently delivering work that surpasses expectations at Halobrand®. Our mission is our motivation; going the extra mile for clients is second nature. We prioritise positivity and aim to share that attitude with everyone we collaborate with.

We thrive on teamwork and look forward to welcoming like-minded individuals who share our values. Our operational mode revolves around a remote team culture, promoting decentralisation while staying connected and organised through advanced digital tools. We focus on crafting outstanding experiences and are always excited to embrace new talents who share our dedication to excellence.Take a short survey to join HaloBrand®.

Interested in joining us?

Say Halo!

Ready to transform your brand? Fill out our contact form, and get in touch to explore how we can align for a successful partnership.

Start your brand audit