Halo Insights

Our thought leadership and best thinking on what’s next to fuel your growth—articles also available as podcasts for when you’re on the go.

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Brand Design

Eternal Luxury: Award-Winning Logo by Halobrand

Our Eternal Luxury logo design was named Best Logo of June by DesignRush—celebrating timeless precision and the future of luxury branding.

Brand Strategy

How to Choose the Best Branding Agency for Your Startup?

Branding agencies often handle brand strategy—covering positioning, narrative, and identity design—without fully integrating a digital-first branding strategy.

Brand Strategy

Branding or Marketing?

There’s a fundamental difference between branding and marketing that often gets overlooked: Branding pulls people in, while marketing is about reaching out.

Brand Strategy

What is Branding?

Branding is often misunderstood — some view it as merely a logo or a catchy slogan, while others mistake it for just advertising or marketing tactics.

Brand Strategy

What Makes a Corporate Identity Great?

Imagine walking into a store and instantly recognizing a brand by its colors, logo, or even how it communicates. That’s the power of a strong corporate identity. But what goes into creating this identity?

Brand Design

$Math Based Symbology in Corporate ID$

Ancient Math-Based Symbology in Brand Design

Have you ever wondered why some designs feel right, evoking a sense of balance and harmony? Let's dive into the fascinating world of ancient symbols and their powerful impact on modern brand design.

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