Pencil Dezign —
Global Architecture Practice
Pencil Dezign is an international architecture firm recognized for its innovative designs and global reach. They specialize in creating cutting-edge architectural solutions that blend functionality with aesthetic excellence.
Creating a Unified Architectural Identity
Pencil Dezign, an international architecture firm with offices in Kuwait, Turkiye, and India, sought a complete rebrand to reflect their status as a global entity. They needed a cohesive communication strategy and digital presence that mirrored their expansive reach and diverse expertise. Our mission was to build a robust brand foundation and create an engaging digital experience that would support their ambitious growth plans and establish them as leaders in innovative architecture.
Core Brand Insight Extraction
Pencil Dezign’s wide range of services, from initial sketches to full project visualization, needed clear communication. We collaborated with their leadership to deeply understand their vision, culture, and goals. This comprehensive process revealed key themes around sustainable architecture and urban design for ultra-luxury projects.
- Stakeholder Interviews
- Strategic Workshops
- Brand Audit
- Social Listening
Aligning Vision with Practice
Inspired by the pen as a symbol of creativity and innovation, we developed a strategic framework that established Pencil Dezign as leaders in transforming visionary concepts into functional, sustainable architecture. This approach highlighted their ability to blend artistry with precision, ensuring their brand reflects their commitment to originality, attention to detail, and quality.
- Purpose and Vision Language
- Core Values
- Audience Persona
- Strategic Narrative
- Positioning Statement
Crafting a Distinctive Voice
Leveraging Pencil Dezign’s core values, we created a voice that is confident, factual, inspiring, and dedicated. This voice communicates their commitment to originality, meticulous attention to detail, and passion for creating quality spaces. Our goal was to ensure their communications were clear, engaging, and resonated with their audience, reflecting their expertise and visionary approach.
- Voice Persona
- Voice Pillars
- Key Messaging
- Signature Phrases
- Verbal Guidelines
Designing with Symbolic Precision
The visual identity of Pencil Dezign is rooted in deep symbolism and precise geometry. We integrated the square and triangle to represent strength, stability, and creativity. The logo embodies the number 11, which is a palindrome symbolizing balance and reflection, and relates to the “mirror” concept within the logo. This thoughtful design connects every element to the core values of Pencil Dezign, ensuring a cohesive and meaningful brand presence that speaks to their dedication to innovation and excellence in architecture.
- Numerology, Symbology, Semantics
- Logo System
- Type, Color, Grid System
- Art Direction
- Digital Brand Guidelines
- Iconography
Halobrand® guided us through a transformative journey, taking us from a place of uncertainty about changing our established brand to a confident, globally recognized architecture consultancy. Their strategic approach and innovative design thinking completely reimagined our identity in ways we never thought possible. The new brand strategy and visuals have not only motivated our team but also fostered a stronger sense of unity and purpose.
→ pencildezign.com
Creating a Dynamic Online Presence
Leveraging the new visual identity, we created an engaging and sophisticated website for Pencil Dezign. Our UX/UI design team collaborated closely with Pencil Dezign’s internal visualization team to showcase their capabilities through layered 3D renderings and animations. Utilizing Webflow’s advanced features, we developed a modular, mobile-first website that offers a seamless user experience and visually stunning presentation. As top-tier Webflow experts, we maximized its capabilities, including animations and CMS integration, to deliver a website that is both beautiful and functional.
- UI/UX Audit & Design
- Information Architecture
- Copy and CTAs
- Webflow Development
- Interactions and Animation
